Las Vegas, NV (PRWEB) October 26, 2012
Glam Alliance salon fought hard during Battle of the Strands 2012 on October 22, 2012 packing The Joint, Hard Rock Hotel & Casino, Las Vegas against four other finalists and came out as the victor.
Kim Vō and Dayna Roselli co-hosted Vegas Beauty Unbound: Battle of the Strands atThe Joint at The Hard Rock Hotel & Casino, Las Vegas and entertained competitors and guests alongside music from Disc Jockey Nick Ayler. At 8:00PM, participants competed in a hair, makeup, costume, props and execution impact competition. The five competing salons: Mile High Magic, Clark Russell Salon, Fringes, Glam Alliance and Body Spa West were given a theme and asked to execute it with their model. This year’s theme was gold. Four respected industry judges, Kandee Johnson, Celebrity Makeup Artist and YouTube Personality, Rafe Hardy, Artistic Creative Director of Sexy Hair, Fashion Designer, Nick Verreos and Rain Cosmetics Co-Founder, Lori Montoya selected the winning salon based on a variety of categories to crown the last standing salon as the Champion, Battle of the Strands 2012: Xtreme Beauty!
The contending salons took the gold theme into their creative hands and portrayed it in an innovative fashion. Music provided by Ayler added drama to the competitive atmosphere in the filled venue as contestants raced to the finish while producing elaborate makeup, costumes and hair styles. Spectators could also enjoy the competition via live stream on Youtube.
“This is such a great honor to be named Champion in Battle of the Strands 2012: Xtreme Beauty!” said Andrew, Glam Alliance team member.“It was amazing to work with such talented teams and their creativity. The whole Battle of the Strands experience has inspired me to try new styles and continue embracing our creativity.”
Their style and design was most compelling and fitting to the gold theme for the event. Each competitor exemplified their creative talents throughout the challenges and their hard work was recognized with additional awards including Best in Color with Schwarzkopf Professional, Best Hair Design with Sexy Hair, Best Mastery in Makeup with Bhumi Brushes and People’s Choice Award. The Body Spa took home the award for Best in Color with Schwarzkopf Professional and Glam Alliance was awarded Best Hair Design with Sexy Hair for their towering take on this year’s theme. Best Mastery in Makeup with Bhumi brushes went to Fringes salon for their colorful rendition and flawless finish. Thousands of fans voted online during the completion to crown Fringes salon with the People’s Choice award.
Kandee Johnson and fellow Youtube Beauty Gurus stirred the industry that night with their support of a powerful expression of pure talent by the teams of salons from across the nation.
Before the start of the Battle of the Strands competition, Celebrity Hair Stylist, Kim Vō, hosted the Unveiling Party at the Hard Rock Hotel Casino, Las Vegas Vanity Night Club where the gold theme and participating models were unveiled.
Battle of the Strands 2012 welcomed attendees from around the nation who witnessed amazing style. VIP such as prominent beauty industry individuals and celebrity guests walked the red carpet prior to the evemt.
Event sponsors include: Schwarzkopf Professional, Sexy Hair, FROMM, Redken, Izunami, Rain Cosmetics, Rhumbar, Hot Iron Holster, Let’s Talk About Your Hair, ADK Hair Extensions, Televisa Publishing+Digital, Bhumi Makeup Brushes, Audi Henderson, Lamborghini Las Vegas, LookTV, m3K Beauty LLC, Reed’s Inc., SmartMune, V2Cigs, femMed, Anand Bhatt and the Las Vegas Convention and Visitors Authority (LVCVA).
About Vegas Beauty Unbound
Vegas Beauty Unbound was created to bring awareness to the transforming beauty industry. Beauty professionals and industry icons will participate in strategic education and networking sessions, experience new tools, and witness and participate in explosive battles that challenge them in new ways.
Vegas Beauty Unbound features the Mane, Style, and Face Forum, which presents educational classes for beauty professionals to introduce exciting new tools, colors, and opportunities to market their skills in the ever-changing social media marketing realm. Events include a spectacular runway fashion show and the unveiling of new products in the New Generation of Beauty Trade Exhibit. The Forum also features the Art & Beauty Unbound Student Competition as well as the Beauti Gras Halloween Celebration.
For More Information
To request more information about participating in the 2013 Vegas Beauty Unbound: Battle of the Strands Event email Elena(at)emailbestbeauty(dot)com.